Communication Strategy
Shaping the story, building the visibility.
An ongoing media relations partnership that helps Ubumuntu Arts Festival shape its public narrative, strengthen relationships with the press and secure sustained visibility.
- Client
- Ubumuntu Arts Festival
- Year
- 2023 to Present
- Location
- Kigali, Rwanda
- Services
- Media Relations, Brand Visibility, Content Production, Documentary Production
The challenge
Ubumuntu Arts Festival needed a stronger communications platform to increase visibility, shape its public narrative and extend the reach of its work beyond the festival itself.
Our approach
We developed and delivered an integrated media and content strategy covering press release development and distribution, press conference management, media engagement, digital content production and long-form documentary storytelling.
The outcome
The partnership has strengthened the festival’s media presence and improved the consistency of its public communications. Through earned media, digital storytelling and feature-length documentaries, we have helped position Ubumuntu as a distinctive cultural platform with relevance beyond the stage.
Gallery
- Polongo Strategy Unit
- Polongo Comms
- Polongo Creative
- Polongo Studios
- Polongo Edit
Start here
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