Campaign
A continent that moves on its own terms.
A launch campaign for electric two-wheelers, built for riders rather than investors.
- Client
- Sote Mobility
- Year
- 2025
- Location
- Nairobi, Kenya
- Services
- Campaign Strategy, Creative Direction, Film, Social Content
The challenge
Every competitor was selling climate credentials to funders. Nobody was talking to the riders who would actually make or lose money on the switch.
Our approach
We built the campaign around daily earnings, filmed with real riders across three cities, and produced the whole thing in-house in six weeks.
The outcome
Pre-orders exceeded the first-year target within nine weeks of launch.
Gallery
- Creative: Polongo Creative
- Film: Polongo Studios
Start here
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