Brand Strategy & Identity
From a splash to a brand.
A visual identity development project that transformed the qualities of natural spring alkaline water into a cohesive and recognisable brand expression for Natasian.
- Client
- Natasian Water
- Year
- 2014
- Location
- Lagos, Nigeria
- Services
- Brand Strategy, Logo Design, Visual Identity, Packaging Design, Art Direction
The challenge
The brand needed more than a name and logo. Its identity had to communicate natural spring water, purity and an alkaline proposition while remaining simple enough to work effectively across a physical bottle and label.
Our approach
We explored water as the central visual idea, developing the splash/wave symbol as a distinctive brand asset and integrating it with the Natasian wordmark. The identity was then tested against the bottle and label to ensure that the visual system remained clear in a real-world application.
The outcome
The final identity created a stronger connection between the product and its natural-water proposition, giving Natasian a visual language that could move consistently from the logo to the physical packaging.
Gallery
- WOW Impression Studios (Now merged with Polongo Africa)
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